Specialists in mobile marketing, the firm Adjust (via Advanced Television) studied the download and use trends of mobile applications during the holiday period - from December 23 to New Year's Day - compared to the rest of the world. 'year. The results are interesting.
+24 more music streaming on the 31st
We thus learn that streaming applications experienced a peak in downloads and usage during this period, especially on December 25 when downloads were 86% higher than the annual average. Music streaming also saw an increase, with +24% just for New Year's Eve.
Fitness goes back thanks to good resolutions
Special mention also for health and fitness applications which, for their part, experienced a drop during this period, festive meals oblige. December 24 was the worst day with a 48% drop from the annual average. But due to good resolutions, installs during the first week of 2022 are up 39% compared to the 2021 average (and 161% compared to December 24). Usage sessions are also up 54% over Christmas.