Taiwanese analyst Ming-Chi Kuo specializing in Apple recently reiterated and clarified his predictions for the future mixed reality headset -augmented reality (AR) + virtual reality (VR)- from Apple.
Apple mixed reality headset driving a new tech goods market?
Kuo thus confirms that the device will be presented at an event scheduled for January 2023, and that it will be sold between $2,000 and $2,500. A high price which aims the helmet at a niche audience. Thus, the analyst estimates that the product will sell no more than 1.5 million units in 2023. But he predicts that the helmet will cause a domino effect, as had the iPhone at the time, to first define the mixed reality headset market and then propel it to greater commercial heights with mainstream adoption. Source: 9to5mac