The Omdia market research and analysis firm has just published a new report on the market segment of premium televisions in Europe, ie models sold from €1,500 and above.
Oled Europe TV market, the figures
According to this study, among the three main display technologies - LCD, LED (including Micro LED) and Oled (Woled technologies signed LG Display and QD Oled signed Samsung) - the premium Oled models have seen their market share increase from 32.1% in 2019 to 47.7% in 2021. And according to Omdia, growth is still in order since these models should represent 55% of the market this year, and 66% in 2023.
TV market, zoom on Europe
In 2021, Europe represented 23% of the global TV market, making the old continent the leader ahead of North America, at 22%. Last year, around 2.9 million Oled TVs found takers in Europe (i.e. 44% of global sales), a figure that is expected to reach 3.4 million units in 2022. In Europe, the Oled market is split between LG Electronics, Sony and Philips, with respective market shares of 65.8%, 17% and 11%. Source: ET News