According to the indiscretions collected by DigiDay, Apple is preparing a new, less expensive -even free- option for its Apple TV+ streaming service.
Todd Teresi of Apple would tour advertisers…
Specifically, Apple's advertising chief -Todd Teresi- is said to have recently met with several company heads to sell them advertising space for the period in early 2023. Spaces that should arrive on Apple TV+ as well as other platform services. Currently, Apple's ads are only on the Stocks, News, and various third-party App Store apps.
By extending advertising to other services and applications, Apple plans to triple its advertising revenue, which currently represents $4 billion a year.