According to the latest estimates from Counterpoint Research, 2022 was the worst year for smartphone distribution in Europe, with a figure of 176 million units, 17% less than in 2021, and the worst total for the continent since 2012. In question, geopolitical uncertainties and a disastrous economic climate.
Samsung still the leader, Apple is back as a challenger
In the fourth quarter - traditionally the best of the year - the market fell by 24% compared to the previous year, and it is the worst fourth quarter in Europe since 2011. Samsung retains its place on the continent leader despite a 25% decline in distribution compared to 2021. Apple regained its second place from Xiaomi, even though the iPhone 14 had the weakest launch in the iPhone line, since the iPhone 5 in 2012.