According to sources at Korean site The Elec, Samsung may move the date of its next Unpacked event about two weeks forward from last year, to July 25-27 instead of August 10.
Samsung Galaxy Z Fold 5/Flip 5, advanced release to boost third-quarter sales?
Info that would corroborate a previous rumor on this subject, assuming that Samsung feared the arrival on the market (normally in June) of Google's first foldable screen smartphone, the Pixel Fold. But the reason mentioned here is a little different: an early exit would allow Samsung to inflate its figures for the third quarter of 2023, a necessary strategy given the disappointing results of the manufacturer in recent months. In the first quarter, the Korean saw its profits fall by 95%, while its electronic components division suffered its first losses in 14 years.