During a presentation to investors on June 15, the president of Twitter -Linda Yaccarino- explained the company's new strategy, which will focus more on video content, its creators, and related commercial partnerships, story to revitalize the finances of Twitter to go further than simple advertisements.
Twitter on Smart TV, the floor to Elon Musk
The presentation states that more than 10% of the time spent on Twitter is dedicated to watching vertical videos, and according to Reuters, Twitter could sell advertising space and partnerships related to these videos. And the next day, in response to a user asking, “We really need a video Twitter app for Smart TV. I'm not going to watch an hour-long video on Twitterâ€. And Elon Musk responds: “It happensâ€.