For four days, until July 27, in the streets of London, Samsung used all means to promote its latest foldable screen smartphones (Galaxy Z Fold 6 and Galaxy Z Flip 6) through various events, with highlights organ one of the famous British red buses -life size- folded in two at 90 degrees.
London Fold Street…££££
This installation by the artist Caspar Philips measures no less than 6 by 6 meters. Impressive and eco-friendly, since the bus is built from recycled materials from real buses Londoners. It took two months to create this promotional work. Additionally, during those four days, Old Street in east London was renamed to, get this… Fold Street, in collaboration with the city administration. In addition to the famous bus, we could also see a bench, a street lamp or a telephone booth, also bent at 90° obviously.