According to a recent study by market analysis and research firm Attest, Netflix maintains its place as the most popular [abc]streaming[/abc] platform in the USA, with 62% of consumers using it weekly, followed by by Hulu and Amazon Prime (45% each), then Disney+ (31%).
Hunting of password sharing and/or price increases, 30-45 year olds less loyal to streaming services££££
However, since Netflix has tightened the screws on password sharing passes, fewer and fewer Americans are logging in regularly. Subscribers who use it at least once a week are on average 9% less than the previous year. A decline which particularly affects the 35-44 age group (-13%).
Same observation at Disney, which increased its prices at the end of last year: -7% of regular users, i.e. subscribers who use the service at least once a week. Here again, it is a similar age group (28-43 years) which is the most affected with -13% of users compared to last year.