Remember, on the occasion of the second Experts Meet Experts session organized by TCL in Warsaw, we were able to preview a new TV series whose presentation is planned at the next IFA show in Berlin in September next, called at the time TCL A300W and today TCL A300 Pro Nxtframe TV. The stated objective has not changed, to compete with Samsung's The Frame TV series.
While the brand had invited specialist European audio-video journalists to the same place, it took the opportunity to unveil a new series of televisions focused on design, the TCL A300 Pro Nxtframe TV made up of the three references TCL 55A300 Pro Nxtframe (55 '', 140 cm), TCL 65A300 Pro Nxtframe (65'', 165 cm) and TCL 75A300 Pro Nxtframe (75'', 191 cm) all equipped with a 3.1.2 audio pack with a total announced power of 200 W, a soundbar plus a wireless subwoofer from Bang & Olufsen. The TCL A300 Nxtframe series should also see the light of day, the disappearance of the Pro name resulting in the absence of the B&O audio system. TCL A300 Pro Nxtframe, main specifications££££ First obvious specification of TCL TVs A300 Pro Nxtframe, a matte [abc]LCD[/abc] panel, consistent with the Chinese manufacturer's objective with these screens, namely to compete with The Frame TV series from Samsung which has enjoyed increasing commercial success over the years. Proof of this desire, the frame of the TCL A300 Pro Nxtframe TVs is removable to easily and quickly change the color (see photos below).
For the rest, the televisions TCL A300 Pro Nxtframe are QLED models (Quantum Dots nanocrystal technology) equipped with a Direct [abc]LED[/abc] [abc]Global Dimming[/abc] backlighting system for a peak light of 450 nits, a 144 Hz display and a stereo audio section. Of course, the HDMI 2.1 standard and HDCP 2.3 certification are included, without further information on the number of connectors concerned. Same for a [abc]DVB-T[/abc]2, [abc]DVB-S[/abc]2 and [abc]DVB-C[/abc] tuner, the [abc]eARC[/abc] functionalities, [abc]VRR[/abc] and [abc]ALLM[/abc] plus HDR10, [abc]HDR10+[/abc] and [abc]HDR Dolby Vision[/abc] support. We can also mention MEMC 120 Hz motion compensation and a new anti-reflective treatment linked to the matte panel and an anti-blue light mode. Namely, the TCL A300 Pro Nxtframe TV screens are accompanied by a new wall mount magnetic literally sticking the TV to the wall. This in no way hinders access to the connectors, you just need to remove the slab from the wall with a simple press to connect the external source(s). The speaking to Mr. Zhang Shaoyong, Senior Vice President TCL Industries and CEO TCL Electronics££££ “We are delighted to announce the launch of the A300 Pro Nxtframe TV. We want to continue to improve the customer experience and our partnership with the globally recognized audio experts at Bang & Olufsen will bring incredible sound to our TCL AV portfolio.â€
TCL/Bang & Olufsen partnership until 2030££££
The TCL A300 Pro Nxtframe series is undoubtedly the first of many to come. Indeed, the partnership contract between TCL and B&O, which begins in July 2024, runs for the next six years, i.e. until 2030, that is to say plenty of time for both parties to refine their synergy. Precision, the contribution of B&O sound expertise to the TCL A300 Pro Nxtframe is not only reserved for audio equipment, the BeoSonic function developed by the Danish firm's engineers will also be integrated into these televisions. The viewer will therefore be invited to adjust their sound environment as they wish and to save their personal sound modes.
A word to Kristian Teär, CEO of Bang & Olufsen££££ “This is a partnership with strong global potential for both brands. We will collaborate to deliver premium sound experiences to TCL customers and improve the overall product experience, said Kristian Teär. At the same time, it is further proof of our commitment to developing our licensing partnership activities in line with our strategy and our medium-term financial ambitions.†More details later. Indicative prices still unknown.