Apple recently announced its financial results for the second quarter of 2024, and broke its record for this period with a turnover of 85.78 billion dollars, or 4.9% better than the result of the previous year.
Second quarter 2024 Apple, zoom on the iPhone and services££££
In detail, the iPhone, which represents the majority of Apple's revenue, observes a slight decline of 1% for a turnover of 39.3 billion. The second most profitable division, Services (AppStore, Apple Music, Apple TV+, etc.) broke a record with 24.21 billion, or 14.1% better than a year ago.
Second quarter 2024 Apple, focus on the iPad and the Wearables, Home and Accessories division££££
iPad sales increased by 24% (7.16 billion) thanks naturally to the recent launch of the brand's first Oled iPads (see our news New iPad Pro: Ultra Retina XDR Oled, M4 chip and unrivaled thinness). Finally, the Wearables, Home and Accessories sector (Apple Watch, HomePod, and AirPods) saw a decrease of 2.2% compared to the same period last year, for a turnover of 8.28 billion dollars.
Second Quarter 2024 Apple, Apple CEO Tim Cook says££££
“Apple today announced a new record for its June quarter revenue of $85.8 billion, up 5% from last year,†said Tim Cook, Apple’s CEO. “During the quarter, we were thrilled to announce incredible updates to our software platforms at our Worldwide Developers Conference (WWDC), including Apple Intelligence, a breakthrough personal intelligence system that puts powerful, private generative AI models at the heart of iPhone, iPad, and Mac. We look forward to sharing these tools with our users and continue to invest heavily in innovations that will enrich our customers’ lives, while adhering to the values that guide our work.â€