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400 billion for Apple this year?

In 2024, thanks to the upcoming iPhone 16 series, and other products as well as the records set by the Services division, Apple is expected to reach its highest turnover.

After generating $85 billion last quarter, Apple could well break a record in 2024 with total revenue of more than $400 billion.

Thanks to the iPhone 16?££££

400 billion, that's the figure estimated by Counterpoint Research, which attributes this result to the future success of the iPhone 16 range which will be unveiled on September 9 (in addition, of course, to the other products launched this year), as well as to the Services division (AppStore, Apple Music, Apple TV+, etc.) which is also breaking records.

The word to Tarun Pathak of Counterpoint££££

"Apple's services segment is poised to grow at a much faster rate than hardware," says Tarun Pathak of Counterpoint. However, in terms of absolute revenue growth, hardware remains crucial to move the needle, as it accounts for three-quarters of Apple's global revenue. After a decline in 2023, 2024 will see growth in several key hardware categories thanks to a number of launches. There is also the promise of Apple Intelligence being rolled out across hardware segments, which has once again generated excitement and could prompt upgrade purchases."