Menu

Picture

Disney: End of password sharing

We had suspected it following similar experiments and decisions, particularly in the United States last March, this time it's done, Disney is technically putting an end to password sharing.

The days of tolerance for account sharing are over. The streaming service Disney+ has decided to follow Netflix's example by putting an end to the practice of sharing accounts between friends or family members. From now on, people trying to access an account from a location other than the one registered will see an error message inviting them to create their own account, for an additional fee. In the US, for a Standard account, the cost of an additional member is $6.99 per month, $9.99 for holders of a Premium account (compared to $7.99 for an additional member at Netflix). Each account can only add one additional member.

The price war is only just beginning ££££

The price trend in the streaming sector is therefore clearly upward, a strategy that is part of an approach aimed at strengthening the profitability of Disney+ and limiting potential losses. In France, the cost, not yet confirmed by Disney France, could be €6 for the Standard subscription without advertising, at the current conversation rate. And €9 for the Premium. Be careful, it will be impossible to choose an additional member with the Standard offer with advertising, in order to push towards higher subscriptions. Already implemented in Europe, or in the coming hours/days.