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AI and video games: what does Nintendo think?

Shigeru Miyamoto, legendary creator of Mario and Zelda among others, shares his thoughts on new generative uses of artificial intelligence in video games.

When a new technology comes along, all the industry giants usually jump on it, except Nintendo, which has made a habit of doing things its own way and at its own pace (and on its own budget). And with the recent boom in artificial intelligence, it's the same thing.

Shigeru Miyamoto££££

"There's a lot of talk about AI. Everyone starts going in the same direction, but that's when Nintendo decides to go in a different direction," Shigeru Miyamoto explained in an interview with the New York Times. Miyamoto is Nintendo's star designer, creator of Mario and Zelda, among others. He continued: "It might seem like we're going in the opposite direction just on principle, but in reality, we're just trying to find what makes Nintendo unique."