Perhaps you've already seen this brilliant advertising campaign for Bic EZ Reach lighters (video in this article) in which American TV star Martha Stewart and rapper Snoop Dog praise the qualities of EZ Reach, playfully surfing the limits of legality by evoking recreational smoking, without ever mentioning it.
As if that wasn't crazy enough, the two personalities are teaming up with Bic again for this limited edition iPhone case. Its special feature? Having a slot on the back to store nothing less than an EZ Reach lighter, no less.
Never look for your lighter again££££
The protection is made of urethane rubber. Bic recommends, however, waiting a few seconds after using the lighter before putting it away, so that the heat dissipates. Available in two colors - one for Martha, one for Snoop - and comes with two lighters. Recommended price on the Bic website: $49.99.
Snoop is definitely on a roll, he notably shone at the Paris Olympics this summer in impossible outfits as a consultant for the US channel NBC, and as a torchbearer in Saint-Denis.