Offer with Netflix ads, 70 million subscribers

The [abc]streaming[/abc] platform has a rapid adoption rate for its ad-supported offering, priced at $6.99 per month in the United States/€5.99 in France, much higher than that of its other offerings: more than 50% of new registrations for the service concern the ad-supported plan in the regions where it is available.

Netflix ad-supported offering, soon to be a central pillar of its economy?££££ Netflix has indicated that this formula had passed the 40 million monthly active users mark worldwide in May. And while Netflix previously specified that advertising would not become a major growth driver before 2026, the rise of its ad-supported offering could have significant repercussions on its business strategy. This formula could become a central pillar of its business model. Furthermore, this development raises questions about the user experience. The integration of advertisements into content could influence subscriber perception and satisfaction. So Netflix will have to strike a delicate balance between monetizing its service and preserving a pleasant viewing experience for its users.