In an interview with CNBC, Tom Hale, CEO of Oura, gave his opinion on the possible arrival of Apple in the connected ring sector. As a reminder, Oura is a pioneer in the field, having launched its first Smart Ring in 2015.
The word to Tom Hale, CEO of Oura££££
Hale's opinion corroborates a previous rumor, reporting that Apple does not want to launch this type of product because it would risk cannibalizing the sales of its Apple Watch, a wearable with similar features. He added however that such a project will not see the light of day because "it is difficult to produce this type of product properly".
So Apple, dare or not dare?