Seemingly more than just a front man, the artist has been named the “experiential architect” of the range, working closely with LG to help design, design and market the products. The new range will be unveiled at CES 2025 in Las Vegas, from January 6 to 10, and includes [abc]Bluetooth[/abc] speakers and True Wireless earbuds, which will be the first to go on sale.
Will.I.Am££££
“Working with LG, an innovator in the lifestyle and technology fields, allows us to create new and dynamic experiences for a wider audience,” said will.i.am. By combining our creative vision with LG XBoom’s cutting-edge technology, we aim to foster an iconic culture where everyone can share and experience their passion for music in new ways.”
Lee Jeong-Seok, Head of Audio at LG££££
“This launch unifies our wireless headphone and Bluetooth speaker ranges under one banner, LG XBoom,” said Lee Jeong-Seok, Head of Audio at LG. “We are excited to partner with Will.I.Am, whose involvement will be instrumental in strengthening the identity of this new range.”