For a few years now, the living room Smart TV has been THE platform that has seen the strongest growth in terms of YouTube usage, thanks in particular to Google's efforts to make the service more user-friendly on this large screen.
YouTube, star application of 4K Ultra HD Smart TVs££££
Google recently released some figures, announcing that 1 billion hours of YouTube content are watched on televisions... every day. Alongside this growing audience, video quality is also improving, with 35% more [abc]Ultra HD[/abc] [abc]4K[/abc] content uploaded to the platform compared to last year.
YouTube, TV-friendly features££££
Among the improvements that make the experience more enjoyable on the TV (without a keyboard and mouse, let's remember), YouTube has added a button to easily subscribe to a channel, increasing the number of subscriptions on TV by 40% compared to last year. Other interesting data, sports content viewing has increased by 30% in 2024 compared to 2023, and users watch/listen to more than 400 million hours of podcasts on their TV each month.