According to the latest figures from Futuresource Consulting, the global wearables market (smartwatches and connected bracelets) has grown by 8.7% in 2024 compared to the previous year, for a total of 213 million units distributed.
Smartwatches star of the wearable market££££
Smartwatches in general and those for sports in particular are the main drivers of this success with a value growth of 11%. In terms of volume, 90 million smartwatches are expected to be distributed this year, 14% more than in 2023. Wearables have benefited from a replacement cycle, with users most often choosing to upgrade to the next model. Apple remains the leader, even if its market share is being nibbled away (-8%) by competitors Samsung and Huawei.
In the words of Arian Bassari, Principal Analyst at Futuresource Consulting££££
“Smartwatches are now developing health-related capabilities that go well beyond simple notifications,” says Arian Bassari, Principal Analyst at Futuresource Consulting. “We are seeing major brands focus their efforts on advanced heart monitoring and sleep apnea detection technologies, relying heavily on sophisticated AI models and robust algorithms to provide more accurate health information.”