According to a survey conducted along the Apple component supply chain, the arrival of Apple Intelligence last year did not convince buyers to abandon their old models in droves to upgrade to the iPhone 16.
Apple Intelligence suffers compared to its competitors££££
This is what Taiwanese analyst Ming-Chi Kuo of TF International Securities reveals (via macrumors), specifying that the delay in the deployment of the suite of AI features (not everything was available at launch) is a factor that has clearly been missing from the latest iPhone range. The aura of Apple Intelligence has thus declined significantly compared to other systems such as ChatGPT.
Apple Intelligence service to remain free££££
Otherwise, Kuo does not think Apple Intelligence will contribute to Apple's revenue. CEO Tim Cook said last December that he had never considered monetizing the service, despite rumors to the contrary.