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Philips OLED910 TV: Meta 3.0 (Oled Primary RGB Tandem), 3,700 nits, P5 Gen9, 4 HDMI 2.1…

After our presentation of the Philips OLED760 and Philips OLED810 TV series, let's move on to the Philips OLED910 series (also known as Philips OLED+910) equipped with the latest generation of Oled Meta 3.0 panels from LG Display.

The Philips OLED910 series has three references, the Philips 55OLED910 (55'', 140 cm), Philips 65OLED910 (65'', 165 cm) and Philips 77OLED910 (77'', 196 cm).

Philips OLED910, 3.1 sound section by Bowers & Wilkins££££

The Philips OLED910 TV features a 3.1 sound section, also by Bowers & Wilkins. The LCR (Left, Center, Right) configuration is based on two custom-developed, high-efficiency 30 x 50 mm drivers for each channel, plus a 19 mm [abc]tweeter[/abc] with a titanium dome equipped with a Nautilus tube. Precision, the acoustic package of each channel is isolated from the others in a rigid housing for high-performance sound insulation, a wide soundstage and perfectly intelligible dialogues. At the rear is a 75 mm subwoofer, supported by four passive membranes. The maximum power delivered, through 8 digital amplification channels, displays 81 watts.

In short, if the sound specifications are identical to those of the Philips OLED910 TVs vintage 2024, the Philips OLED910 TVs should do better thanks to the performance of the embedded [abc]DSP[/abc], optimized through a new [abc]Firmware[/abc]. Precision, the Philips OLED910 TVs can accommodate a subwoofer as reinforcement for those who wish. Finally, the 3.0 front audio equipment is grouped under a sound bar located on the TV panel and covered with slate-colored Kadvrat Audiomix fabric.

Philips OLED910, 4-sided Ambilight function ££££

The four-sided Ambilight function is available on Philips OLED910 TVs. As a reminder, for three years now, the latter has managed the color diodes placed at the back of the TV, around the edge of the panel, independently and no longer by group of diodes, for significantly more precise synchronization with the images displayed on the screen.

Philips OLED910, P5 Gen9££££

On the menu of Philips OLED910 TVs, the ninth generation of the P5 processor with new artificial intelligence features. In addition to Deep Learning and Machine Learning attributes via the AI Adaptive Intelligence process, the processor is now able to optimize its performance from additional data: metadata, source information, analysis of a complete image, detection of the environment, big data learning, etc.

The new AI Adaptive Gamut Enhancer feature, particularly intended for Rec.709 sources, optimizes color rendering to fully exploit the wider colorimetric potential of the new Oled EX panel, for more vivid saturation without affecting skin tone. This color enhancement setting is accessible to the user and can be adjusted to suit their tastes: natural, balanced and vibrant.

Philips OLED910 TV, new Game Bar 2.0££££

Of course, the Game Bar is still present on the Philips OLED910 TVs but in a 2.0 version, i.e. offering access to the Blacknut and Boosteroid Cloud Gaming services. Otherwise, it allows users to quickly access game-related settings and change them on the fly without wasting time. The native 144 Hz panel, MEMC Gaming motion compensation processing and 120 Hz Dolby Vision Gaming HDR offer an exceptional video gaming experience. The player can choose from several game profiles (FPS, RPG, etc.). The same goes for Ambilight. Namely, the Game Bar 2.0 displays an im/s counter (number of frames per second) to best configure the parameters of a game and the FreeSync Premium and G-Sync certifications are required.

Also to know for the Game Bar 2.0, in the presence of the most popular games on the market it recognizes their title and applies the associated optimized settings. It is also possible for the user to save a specific audio-video setting according to their games. Subsequently, the television will recognize the game displayed and automatically apply the saved settings. Finally, the Game Bar 2.0 allows a careful choice of display colors within a wider panel and various filters.

Philips OLED910 TV, Oled Meta 3.0 panel ££££

Behind the Meta 3.0 name of Philips OLED910 TVs are hidden the new Oled Tandem Primary RGB panels based on a new structure with four layers of organic emitting materials, including two layers of blue materials. Surprise, the composition of these layers is ultimately not the one announced at the beginning of January during the presentation of this new technology at the CES 2025 show in Las Vegas. LG Display's recent statement on this subject contradicts the information gathered on site (see our CES 25 news > Oled Primary RGB Tandem 4,000 nits panel, have we been lied to?), the blue emitting elements being (late) announced still of the fluorescent type and not phosphorescent. The combination of these two blue emitters, mixed with the other red and green phosphorescent organic emitting materials with deuterium sauce (a material already used since the appearance of Oled EX panels in 2022), refines the wavelength of light and improves the purity of colors to offer increased performance in terms of brightness but also color volume. LG Display has continued to perfect this last point, an intrinsic weakness of White Oled technology. We can't wait to judge the brand's claims for themselves.

Another advantage highlighted by Oled Tandem Primary RGB technology is a reduced risk of marking (pixel burn-in). Again, this is a point that LG Display has been working hard on since the beginning of Oled technology. And while significant progress has been made in recent years, the problem persists during specific use (long video game sessions or broadcasting a news channel with a banner at the bottom of the screen, for example). The Tandem Oled process would be the most significant advance on the subject since the launch of Oled.

Ultimately, thanks to Tandem Oled RGB technology, the peak brightness of Philips OLED910 TVs is approximately three times greater than that of Philips OLED909 TVs (Editor's note: for an APL of 10%). Another figure, Philips OLED910 diffusers offer for an APL of 100% (i.e. a completely white screen) a brightness of 350 nits for a peak at 3,700 nits. Finally, the use of Meta 3.0 technology blocks 99% of light reflections on the panel, in addition to that inside the panel for significantly better color quality even with a very bright signal, in addition to lower energy consumption, down by around 20%.

Philips OLED910 TV, connectivity ££££

Everything is coming! In 2025, we find on Philips OLED910 TVs four [abc]HDMI[/abc] 2.1 inputs with [abc]eARC[/abc], [abc]VRR[/abc] (from 40 Hz to 120 Hz), [abc]HFR[/abc] 4K/120 and [abc]ALLM[/abc] compatibilities.

TV Philips OLED910, HDR10+ Adaptive, HDR HLG and HDR Dolby Vision££££

Apart from the brilliant Ambilight process in its four-sided version, compatibility with [abc]HDR Dolby Vision[/abc] up to [abc]Ultra HD[/abc] [abc]4K[/abc] and 120 Hz, HDR [abc]HLG[/abc] and [abc]HDR10+[/abc] Adaptive technologies, are still available on Philips OLED910 screens. The same goes for the Smart Google TV function, the new Moments application allowing you to quickly transfer your favorite photos stored on your smartphone to the big screen and add visual and sound effects, as well as Matter and Control4 compatibility.

More details in a future news item. Scheduled for release in June. Indicative prices still unknown.