TCL Worldwide Olympic Partner until 2032

TCL products present at the competition venues of the next Olympic and Paralympic Games and in the Olympic Village (screens, PEM/GEM) will offer the public and athletes and their entourage the opportunity to live new and beautiful experiences.

The IOC and TCL, major partnership announced££££ Similarly, the IOC and TCL will jointly develop innovative marketing campaigns, with the latter already planning to play a role in the artificial intelligence sector, which will be at the heart of the developments desired by the former. TCL will also support the Athlete Moments program deployed at the Olympic and Paralympic Games, allowing competitors to communicate anywhere on the planet with their loved ones immediately after the end of their event(s). For its part, under this agreement, the IOC will redistribute the revenues collected to financially support sports organisations around the world, led by National Olympic Committees and their athletes, as well as the Organising Committees of the Olympic Games and Youth Olympic Games, until 2032.

IOC President Thomas Bach££££ At an announcement ceremony held in Beijing, China, at the iconic venue of the Water Cube (Beijing 2008/Ice Cube Beijing 2022), IOC President Thomas Bach said: "The IOC is pleased to announce its new partnership with TCL, a world leader in the television and consumer appliance sectors. TCL has a long history of supporting sports around the world, and its ambition to inspire greatness is now reaching new heights as the Olympic Games are the world's most grandiose and inspiring sporting stage."

Speaking from Li Dongsheng, Founder and Chairman of TCL££££ Li Dongsheng, Founder and Chairman of TCL, said: "We are honored to become a Global Partner of the Olympic and Paralympic Games. As a leading global technology brand, TCL has always strived to 'inspire greatness', which is in line with the Olympic spirit. The Olympic Games are an inspiration to billions of people around the world, and through this partnership, TCL's diverse innovations will help extend the reach of the Olympic Games and deliver exceptional experiences to a global audience. TCL will continue to uphold its corporate social responsibility, support the sustainable development goals of the Olympic Games and build a better future.”

Jiří Kejval, Chairman of the IOC Revenues and Commercial Partnerships Commission, said: “TCL is a global leader in its industry and one of the fastest growing brands globally. The TOP programme continues to offer the world’s most influential brands and marketers an unrivalled marketing platform, built on the global reach and values of the Olympic Games. Today’s announcement is a testament to this, as TCL joins the TOP Partner community.”