According to a recent study by Park Associates (via Mediaplaynews), 56% of American households equipped with a broadband connection have a Smart TV, an increase compared to 54% in 2020. By the way, the penetration of speakers and connected screens reached 53%.
Streaming up, cable down
The Park Associates report also indicates that 82% of households with broadband subscribe to at least one OTT service, or 6% better than last year. At the same time, 58% of households subscribe to a traditional TV service (cable), ie 4% less than last year.
Speak to Elizabeth Parks
“2021 has not been an easy year for consumers and businesses,†explains Elizabeth Parks. As component supply issues continue, there is slow but steady growth in the smart home market. "
