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Mobility

Limited Edition Tag Heuer Super Mario, it's plumber time

Nintendo and Swiss watch manufacturer Tag Heuer are teaming up for a limited edition Connected tire in Super Mario colors.

Limited to just 2,000 pieces, the Connected Super Mario Limited Edition watch features Nintendo's mascot, the famous mustached plumber Mario.

Super Mario Coach

Not only is the bouncy character on the watch body, but it is also displayed on several interactive facades. Mario comes alive in many ways to encourage wearers in their daily fitness goals. Note that these interactive facades will arrive on other Tag Heuer models this year.

The word to Frédéric Arnault, CEO of Tag Heuer

“Mario is the ultimate superactive character, whose perseverance and tenacity take him out of all situations, says Frédéric Arnault, CEO of Tag Heuer. This new facade brings the iconic character to life and encourages users to partner with Mario to get out and be more active. ”

Available on the Tag Heuer website and select stores around the world.

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