Yes…Samsung once again dominated the global TV market head and shoulders in 2021. Looking in more detail at the figures compiled by the market research organization Omdia, Samsung has a value market share of 29.5%, followed by LG with 18.5%, which achieved the best performance in its history in 2021.
Top 5 TV market archi-dominated by South Korea
In total, the two South Korean firms held nearly half of the TV market in 2021 (still in value, therefore in terms of revenue generated) with 48% market share, down 0.5% compared to 2020 says Omdia. That is to say an almost stable situation from one year to the next. Sony ranked third with a 9.5% market share, TCL fourth with 8.0% and Hisense fifth with 6.8%. So much for the Top 5, illustrated below via a graph from our colleagues at Flatpanelshd.
Omdia also indicates that in 2021, the volume market share for Samsung was 19.8%, again a remarkable figure. Nearly one television set sold in the world bears the Samsung logo… For LG, this figure was 12.8%.
Words to Il-kyung Seong, vp Visual Display Business at Samsung Electronics
"We have been able to achieve the top spot for 16 consecutive years thanks to consumers' trust and love for Samsung TV," said Il-kyung Seong, Vice President of Visual Display Business at Samsung Electronics. In total Samsung sold around 42 million TVs last year and LG around 27 million TVs. As a reminder, global TV shipments for the year 2021 reached more than 210 million units.
Samsung QLED TV, brand cash machine
Over the past five years, since the launch of QLED technology televisions, Samsung has significantly increased sales of its premium televisions, especially its QLED television line which has helped the company achieve its goals and market share leader in value, synonymous with profitability. Since launching QLED TVs in 2017, Samsung has shipped 26 million units. According to Omdia's report, the global TV leader shipped 9.43 million QLED TVs in 2021 alone. Above are the annual sales figures for Samsung's QLED TVs:
• 2017: 0.80 million• 2018: 2.60 million• 2019: 5.32 million• 2020: 7.79 million• 2021: 9.43 million
In the high-end television market (above 2 $500), Samsung's value share was 44.5% in 2021. Thanks to the popularity of QLED TVs, the company has managed to maintain a market share of over 40% since 2019. In the ultra- large category of televisions (80'' and above), the value share of the South Korean company was 44.9%.
