The film, scheduled for September 30, 2021 in British cinemas and a week later in American theaters (October 6 in France), initially had a production cost of $ 296 million. Following the various exit postponements linked to the consequences of the Covid-19 pandemic, the bill now stands at $ 314 million.
No Time to Die, 900 million dollars to be profitable
According to the well-informed fan site mi6-hq.com, if we add marketing and reshoots to keep product placements in the film in line with current events, the overall cost of the film would reach $ 464 million. dollars. Knowing that the exhibitors get about 50% of the film's revenue, it would need to reach $ 900 million to begin to be profitable for the MGM studio. FYI, since the Covid-19 pandemic, the only film to have approached this amount is Fast 9 with $ 642 million (an amount mainly linked to sales of the film in China).
No Time to Die, still postponed to 2022?
The question of postponing once again the film's release to 2022 to give it a better chance at the box office therefore arises. Especially since it would then be the 60th anniversary of the franchise and the situation of world cinemas would eventually be stabilized. To be continued !
