According to Counterpoint Research, the distribution of smartphones in Europe declined by 11% in the second quarter of 2022 compared to the same period in 2021. A result which echoes the same decline observed throughout the world over this same period.
Smartphones, sales down 13% in the second quarter
From the first to the second quarter of 2022, the drop is 13%, and with a total of 40 million units sold, this second quarter is the lowest since that of 2020, at the start of the Covid-19 pandemic. The reasons cited for this decline are always the same: deteriorating economic climate, and geopolitical uncertainties due to the conflict in Ukraine.
Samsung and Apple are progressing in a bear market
Samsung and Apple manage to increase their sales from one year to another, even if the two manufacturers observe a decline from the first to the second quarter, following the withdrawal of their products from the Russian market. Samsung remains the number one seller in Europe, with growth in both distribution and market share. Note Realme's European expansion, which is seeing double-digit year-over-year volume growth.
