Last month it was rumored that advertising was going to appear on the Apple TV+ streaming service. The rumor is becoming clearer, even if Apple seems to be starting timidly, just to test the waters.
Ad network between Apple and MLS
In concrete terms, Apple is setting up an advertising network as part of its association with Major League Soccer (MLS) in the United States. The company is reportedly in talks with MLS sponsors to run ads during soccer games and related shows.
Apple TV+ United States, advertising for all
!Last June, Apple signed a contract with MLS to broadcast league matches on its Apple TV+ application from next February. Apple is also planning a special subscription to be able to access all the matches, as well as a selection of matches broadcast on the Apple TV+ service, with even some free matches. Ads will be shown for all users, both paying and non-paying. Source: Bloomberg
