A takeover of Disney by Apple, the rumor comes back regularly, proof that this transaction is not meaningless. And analyst Laura Martin of investment firm Needham recently added grist to the mill, explaining why Apple and Disney are worth more together than apart.
Apple and Disney, strong synergies all over the world
She cites in particular the 1.25 billion consumers of Apple products and services, and the 570 million consumers reached each year by Disney. Each company's strengths are complementary, she says: Apple has the ability to distribute content to its "unique and affluent users" through 2 billion iPhones and iPads, and Disney has a reputation for creating strong, distributed licensing. on screens around the world, as well as in the physical world.
Disney, a takeover estimated at 222 billion dollars
A takeover of Disney by Apple therefore remains in the realm of the plausible, even if it would cost the creator of the iPhone dearly. Laura Martin estimates that it will cost $222 billion to acquire Disney, and Apple's biggest purchase so far was Beats Audio in 2014 for "only" $3 billion. But with a stock market valuation of over $2.5 trillion, Apple has the wherewithal. Source: Seeking Alpha
