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The first Netflix Houses arrive in the USA

In addition to streaming, Netflix will set up shop in the streets next year to promote its content through dedicated shopping centers.

Last year, we learned that Netflix was going to launch stores called Netflix House in which you can buy merchandise and even eat around the works broadcast on the streaming platform.

More than boutiques, these will be shopping centers that will be more than 9,000 m2, and the first two will open in 2025 at the King of Prussia Mall in Prussia, Pennsylvania, and at the Galleria Dallas in Dallas.

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"At Netflix House, you can enjoy regularly updated immersive experiences, indulge in shopping, and taste -literally- your favorite Netflix series and films thanks to to unique food and drink offerings, says Marian Lee, chief marketing officer at Netflix. We've launched more than 50 experiences across 25 cities, and Netflix House represents the next generation of our distinctive offerings. The locations will bring our beloved stories to life in new, ever-changing, and unexpected ways.”

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