If the Paris 2024 Olympic Games are not the best news for Parisians, they will nevertheless have a positive effect on subscriptions to [abc]streaming[/abc] platforms dedicated to sport.
Sports fans ready to pay more to follow the Paris 2024 Olympics££££
The American bundle provider Bango (via Advanced Television) conducted a survey a few weeks ago among 2 000 subscribers to sports channels, and 3,000 users of [abc]OTT[/abc] services. It appears that 29% of Americans will subscribe to a new streaming platform, solely to follow the Olympics. Sports fans generally subscribe to several services -7 on average, instead of 5 for “non-sporters†- and they are willing to spend more. But the sports [abc]VOD[/abc] sector has its constraints: scattered broadcasting rights and rising prices which motivate a demand for more centralized services or for illegal offers.
The dispersion of sports rights facilitates piracy££££
Half of sports subscribers say they cannot subscribe to all the platforms they want for financial reasons. 73% observe that they would need too many different subscriptions to cover all the sports that interest them. 87% demand a centralized platform to find all their content in one place. Without this solution, 55% of sports subscribers even admit to turning to piracy.
