According to the latest information collected by the Bloomberg agency, Apple will stop spending indiscriminately on original series and films on its Apple TV+ platform.
In one month, Apple TV+ is watched less than Netflix in one day££££
So far, the company has spent some $20 billion on its productions, and while critical success is often appointment, the audience does not follow. Launched in 2019, the platform only represents 0.2% of time spent watching TV in the USA, compared to 8% for Netflix. To be clearer, in one month, Apple TV+ is watched less than Netflix in one day. Even if Ted Lasso was the most watched series in 2023, Apple TV+ content is less present in the Top 10 audiences than that of all other platforms (except Paramount+). And despite numerous nominations and awards, Apple TV+ productions struggle to attract audiences.
Apple TV+, the turning point in rigor££££
Apple will therefore adopt a more serious strategy with tighter budget control and a more conservative approach to spending. According to Bloomberg, the company wants to lose this reputation in Hollywood for “spending without counting†and adopt more rigorous discipline regarding its investments.
