UK children and family agency Beano Brain has recently published its latest annual report on the 'coolest brands' for kids, based on a survey of 21,000 UK under-14s.
Coolest brands, YouTube ahead of Netflix in 2024££££
YouTube is this year's number one player, ahead of Netflix who topped the chart last year. Entertainment giants are also prominent in the top 10, with Nintendo in fourth and Disney in ninth.
Helenor Gilmour, Strategy Director at Beano Brain, says££££
"Kids see YouTube as a 'safe' platform, a place where they are less likely to encounter offensive or inappropriate content, unlike TikTok," says Helenor Gilmour, Strategy Director at Beano Brain. By successfully integrating music and TV into its offering, YouTube has ensured that it is the one-stop shop for this generation. YouTube is seen as the platform where kids find and learn from experts, or get help with their homework. With its reputation for safety, educational content and vast library, YouTube has managed to secure something that all brands covet: parental approval.
