Brokerage firm Piper Sandler conducts a biannual survey of American teenagers to learn more about their consumption habits. The latest one (dated fall 2024) has a sample of more than 13,500 young people with an average age of 15.8, spread across 47 states.
iPhone popular among American teenagers££££
The conclusions of this edition are in line with the results of surveys conducted in previous years (which we have reported on several occasions), namely a continued popularity for Apple's smartphone. Thus, 87% of the teenagers surveyed own an iPhone, a slightly higher proportion than last spring (compared to 40% in 2012). Also, 88% of respondents say that their next smartphone will be an iPhone (even, and especially, if they already have one), which is also slightly more than at the beginning of the year.
American teenagers and the iPhone, less rapid renewal££££
22% of respondents plan to upgrade to the new iPhone (the 16) before winter, while this figure was 23% in 2023 (for the iPhone 15), and 24% in 2022 (for the 14), a sign that teens are keeping their mobile longer before upgrading to a more recent version. And, in fact, the iPhone that respondents own today is on average three generations behind the most recent version, while this figure was only two and a half generations two years ago.
