In another year, Samsung will reach four years of global leadership in the global TV market for an unprecedented performance. A domination that began in 2006 with the launch of the Bordeaux LCD TV range, to continue with the first LED TV in 2009, the first Smart TV in 2011, the first QLED TV in 2017, the first Neo QLED Mini LED and Micro LED TVs in 2021, and finally, the first QD Oled TV in 2022.
Samsung TV, zoom in on the figures££££
According to the market research and analysis firm Omdia, Samsung would represent 28.3% of sales in the TV market in 2024, the latter would show an increase of 3% (a first in three years) to 208.83 million units. In 2024, Samsung will dominate the premium TV segment (at +$2,500 per TV) with a 46.9% market share. In the 75" (191 cm) and larger broadcaster segment, Samsung's market share would amount to 28.7%.
In 2024, Samsung would have sold 8.34 million QLED TVs, or 46.8% of this market segment, the latter showing significant growth by exceeding 10% of the overall TV sales volume for the first time. In the Oled TV sector, Samsung would have sold 1.44 million units, or a market share of 27.3%, up 42% compared to 2023.
The floor to Hun Lee, Vice President of the Visual Display Division of Samsung Electronics££££
"Samsung's reign as the global leader in the television market for 19 years has been made possible thanks to the trust and support of our customers, said Hun Lee, Executive Vice President of Visual Display Business Unit at Samsung Electronics. We will continue to shape the future of the TV industry with innovations such as AI-enabled TVs, delivering products and services that greatly enrich people's lives."
