According to the latest data from Omdia, the global TV market is estimated at 208.83 million units, up 3% compared to 2023, including 6.07 million [abc]Oled[/abc] units, up 8% compared to 2023. The manufacturer LG would have distributed 22.6 million units, [abc]Oled[/abc] and [abc]LCD[/abc] combined (compared to 22.5 million in 2023). Ultimately, the Oled TV segment would represent 2.9% of the TV market.
LG arch-leader of the Oled TV market 2024££££
In the Oled TV market alone, Omdia indicates that LG distributed 3.18 million units (compared to 3 million in 2023), representing a global market share of 52.4% (compared to 53%), making the Korean company the leader in this sector for the twelfth consecutive year. LG is doing particularly well in the segment of Oled televisions with a diagonal of 75'' (191 cm) and more, with a 57.5% market share (compared to 60%) of total distribution. Namely, this large Oled TV market segment would represent 16% of the Oled TV market.
Another figure, Oled televisions represented in 2024 45% of sales of models displayed at +1,500 dollars, an increase of 8.5% compared to 2023. Forecasts mention that this figure should reach 53.8% in 2025.
