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TV market 2024, Hisense number 2

According to the market research and analysis firm Omdia, Hisense ranks second behind Samsung for the year 2024. To be precise, Hisense must be considered in the broad sense, that is to say as the sum of the Hisense and Toshiba TV brands.

In total, Hisense TV sales worldwide total 29.14 million units, representing a market share of 14% compared to 13% in 2023. This excellent result makes Hisense the only TV manufacturer to have experienced continuous growth over the last seven years. Remarkable.

Hisense, leader in the very large size market segment££££

Zooming in on the figures, Omdia indicates that Hisense holds 19.6% of TV sales of 75" (191 cm) and above, which makes it the world leader in this market segment. In the XXL TV sector, Hisense has 30.3% of sales of 98" (249 cm) and above TVs and 58.8% of 100" (254 cm) and above TVs. Here again, Hisense is in first place in this category.

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