Hand in hand for ten years now, Bowers & Wilkins and McLaren are extending their partnership, this time with a little F1 bonus, as B&W becomes the official audio partner of McLaren Automotive and the McLaren Formula 1 team. As part of this commercial association, new jointly developed audio products are being developed, adding to the existing ones.
Henrik Wilhelmsmeyer, Commercial Director of McLaren Automotive££££
"Exceptional audio performance is essential to further enrich the McLaren driving experience," says Henrik Wilhelmsmeyer, Commercial Director of McLaren Automotive. "Specialist engineers from McLaren Automotive and Bowers & Wilkins have been working together since 2015 to develop and bring to you the sound technologies that guarantee the levels of audio excellence demanded by our customers."
Nick Martin, Co-Commercial Director, McLaren Racing££££
“We are delighted to welcome Bowers & Wilkins to McLaren Racing, continuing their partnership with McLaren Automotive,” added Nick Martin, Co-Commercial Director, McLaren Racing. Both brands share a commitment to innovation and technical excellence, and we look forward to creating exciting new products together for our fans.”
The word Tom Henderson, Marketing Director for Licensing and Partnerships££££
“We are delighted to continue and expand our highly successful automotive audio development program, as well as continuing to explore co-branded product opportunities, building on the success of the Px8 McLaren Edition and Zeppelin McLaren Edition with products and stories that connect us to the exciting world of McLaren Racing,” adds Tom Henderson, Marketing Director for Licensing and Partnerships at Bowers & Wilkins.
