"The + Technology" is the new brand identity of the manufacturer Hisense, particularly known for its televisions, in France. This name, which highlights the "+" symbol, brings together the brand's ambitions for its products (detailed below) and marks its commitment to respecting them.
The word to the brand££££
"The + Technology marks a new stage for Hisense France by affirming our technological expertise and our premium dimension," declares Damien Neymarc, communications and brand director of Hisense France. This positioning aims to strengthen our reputation and stimulate purchase conversion by highlighting the distinctive value of our products."
The + Technology, Hisense's ambitions££££
With the new slogan The + Technology, the ambitions of the manufacturer Hisense are based on four key commitments:
+ Premium technologies: devices equipped with intelligent functionalities for a fluid and intuitive experience
+ Advanced functionalities: optimized consumption, combining power and durability
+ Refined design: a modern and elegant aesthetic, designed to integrate perfectly into each interior
+ Adapted price: innovation accessible to all, without compromising on quality
