In an interview with Semafor at New York's Paley Center for Media, Netflix co-CEO Ted Sarandos gave his thoughts on YouTube and its ever-growing popularity (see YouTube Could Overtake Disney This Year).
More Money for Content Creators on Netflix££££
According to him, the platform remains primarily free and serves as a showcase for creators and entrepreneurs looking to develop an idea. Sarandos notes that YouTube does not pay its creators directly, only sharing a portion of its ad revenue based on the popularity of their work. Thus, content can only be monetized if it has at least 1,000 subscribers and 4,000 hours watched in the last 12 months, or 10 million Shorts watched in the last 90 days. Sarandos admits that he keeps an eye on YouTube's "Pro-Amateur" (in his words) content, in order to find interesting programs to watch, or even produce. He explains that Netflix believes it can offer these creators a better financial option if their ideas are selected. "YouTube doesn't give these creators money upfront, so they work at their own risk," emphasizes the Netflix co-CEO.
