The brokerage house Piper Sandler conducts a biannual survey of American teenagers to learn more about their consumption habits. The latest one (spring 2025) has a sample of more than 6,400 young people with an average age of 16.2 years, spread across 43 states.
iPhone, try it, you'll adopt it££££
The conclusions of this edition are again in line with the results of surveys conducted in previous years (which we have reported almost regularly), namely a continued popularity for the Apple smartphone. Thus, 88% of the teenagers surveyed own an iPhone, a slightly higher proportion than last fall (and already 66% in 2015). Also, 88% of those surveyed say their next smartphone will be an iPhone, especially if they already own one.
Apple Music and Apple TV, far behind Soptify, Netflix and YouTube££££
Loyal to Apple for its smartphone, teens do not, however, show the same affection for the American manufacturer's services. Thus, with 30% adoption, Apple Music is only second in their choice of [abc]streaming[/abc] music, behind Spotify (used by 45% of young people). The presence of a free option with ads is not for nothing in the popularity of Spotify. As for Apple TV+, less than 1% of young people are fans, a figure far behind the two leaders, Netflix and YouTube, with 31% and 25% usage share respectively.
